Performance marketing od lat kojarzony jest głównie z szybkim generowaniem konwersji i sprzedaży. Czy jednak może on również wspierać budowanie marki? Podczas prelekcji omówię kluczowe mechanizmy reklamy performance, które mogą wpływać na wizerunek i świadomość marki. Przeanalizujemy, czy regularna obecność reklam, ich personalizacja oraz spójność komunikacji w kampaniach mogą kształtować pozytywne skojarzenia z marką. Poszukamy również przykładów e-commerce, gdzie działania performance mogły być istotnym elementem długoterminowej strategii marketingowej. Czy były? O tym już podczas prezentacji.

Performance marketing jako narzędzie budowy marki w e-commerce – mit czy hit?

Expo & Konferenz. Die größte Veranstaltung für Online-Verkäufer in Mitteleuropa.

Veranstalter

Name des Verkaufspools

Zögern Sie nicht, mich bezüglich unseres Angebots zu kontaktieren. Grüße,% {Person}

Unser Standardangebot ist für über 85% der ausstellenden Unternehmen geeignet. Grundausstattung, Catering-Gutscheine, Strom sind im Kernpaket enthalten. Wenn Du bereits eine Werbewand für die Rückseite der Ausstellungsfläche hast, dann bist Du bereit! Wenn Du aber doch eine Full-Service-Option bevorzugst, bieten wir ein Upgrade an, in dem wir Dein Stand von einer professionellen Firma entwerfen lassen.

Keine versteckten Kosten

Einer der am meisten unterschätzten Vorteile des Ausstellens ist der persönliche Kontakt mit einer echten Person und ihre ehrliche Meinung über die Attraktivität Deines Angebots. Kleine Änderungen, die Du an Deinen Produkten vornehmen kannst, können für Dein Unternehmen von enormer Bedeutung sein. Dies ist alles andere, als was Dir die anonyme Internet-Befragung geben kann.

Erhalte ein ehrliches Feedback über Deine Dienstleistungen und Produkte

Enger Kontakt mit dem Markt (und auch Wettbewerbern) kann eine erstaunliche Dosis von Reflexion und Inspiration liefern. Nutze den Messetag, um nicht nur Deine Produkte und Dienstleistungen zu präsentieren, sondern auch zu erfahren, was hinter den Kulissen gesagt wird und wie die Zukunft der Branche von den Teilnehmern wahrgenommen wird.

Lass dich von Menschen um dich herum inspirieren

Die Messe ist eine großartige Gelegenheit, Firmen zu treffen, die bereits Deine Produkte und Ihren Dienstleistungen nutzen. Gib Deinen Kunden die Möglichkeit, Menschen zu treffen mit denen sie meistens nur online sprechen, frag sie nach deren Feedback und zeige die neusten Produkte und Dienstleistungen. Es wird sich lohnen.

Stärke Beziehungen zu bestehenden Kunden

Wir sind seit über 10 Jahren in der Eventbranche tätig. Vor der Messe organisierten wir in Polen offene Meetups unter dem Namen Shopcamp. Die Open-Space-Formel, die wir auf der Messe vorstellen, stammt aus dem Start-up-Umfeld. Unsere Idee ist, den Wettbewerbsvorteile der ausstellenden Unternehmen hauptsächlich auf ihre Kreativität und nicht auf das Budget auszurichten.

Zuverlässige Formel und Organisator

Bereite ein attraktives, spezielles Angebot für den Messetag vor. Nutze unser Tool, um Treffen mit registrierten Besuchern zu planen. Werde ein Magnet für die Teilnehmer.

Finde neue Kunden

Warum ausstellen?

Nach der Expo

Bestellung der Ausstellungsfläche

Vor der Expo

Während der Messe

Häufig gestellte (und beantwortete) Fragen

Aussteller nach Branche filtern

Buche einen Stand

Aussteller werden

Exhibitors' expo offers

Ich liefere Dir gerne zusätzliche Informationen und stelle ein Preisangebot vor. Bei Fragen stehe ich zur Verfügung.

Buchung, weitere Informationen

Schirmherrschaft über die Networking-Zone

Premium-Angebot

Present yourself as an Expert in front of an auditorium looking for effective solutions supporting online trading!

6 stages of E-commerce Lovers

Presentation title

Submit a Speaker Proposal 

Expo starts at 10 am, Presentations start at 11:15am, Entrance is FREE (free registration required)

We strive to support you throughout the entire presentation process. You will receive a dedicated member of the support team who will monitor your progress in delivering the presentation and advise to maximize the satisfaction of both parties.

Support & Tweaks

You will have 15 minutes for your presentation and an additional 10 minutes for Q&A session. Extending the given presentation time will shorten Q&A session.

It's time!

We evaluate your proposal in terms of how it suits our room and how focused it is on the practical side of online trading.

Assessment 

Accepted? What's next?

Obwohl die Teilnahme an den Präsentationen kostenlos ist, bemühen wir uns sicherzustellen, dass die Agenda mit Konferenzen konkurriert, für die Sie normalerweise teuer bezahlen müssen. Die eingeladenen Referenten setzen sich von Praktikern und erfahrenen Beratern zusammen. Nach langjähriger Erfahrung haben wir uns entschieden, ein breiteres Spektrum an Wissen in Form von kürzeren Präsentationen zu präsentieren. Eine solche Formel macht die Präsentationen zu einem Impuls für Gespräche hinter den Kulissen und spannende Fragen und Antworten Runden.

Practical knowledge

Die Registrierung ist kostenlos und ermöglicht Dir den Zugang zum Expo-Bereich und zur Präsentation. Bitte beachte, dass der Zugang zu den Bühnen aus Sicherheitsgründen eingeschränkt werden kann.

Freier Eintritt (Expo & Präsentationen)

Das Hauptthema der Messe ist immer die Steigerung von CRO und Umsatz. Wir sind bestrebt, neben Fragen der Unternehmensoptimierung auch Inspiration und Wissen über wettbewerbsintensive Märkte einzubeziehen.

Lerne wie man Erfolg in hart umkämpften Märkten erzielt

Die Messe ist praktisch die beste Möglichkeit, Menchen zu treffen, die hinter den Dienstleistungen und dem Produkt stehen, und sie direkt zu fragen, was auf der Website nicht gelesen werden kann und was die Kundenbetreuung ihnen nicht sagen wird. Nutze dies und beseitige Deine Zweifel.

Lerne die Schöpfer des Produkts oder der Dienstleistung kennen

Während der Messe kannst du nicht nur Vertreter von Unternehmen an den Ständen treffen, sondern auch die Möglichkeit, sich nach jeder Präsentation während der Fragen- und Antworten-Runde zu beteiligen und Menschen im Networkingzone kennenzulernen. Diese Beziehungen können sich in Zukunft auszahlen.

Erfolgreiches Networking bei Menschen mit ähnlichen Herausforderungen

Jeder Aussteller ist motiviert, ein exklusives Angebot für sein Produkt und / oder seine Dienstleistung anzubieten. Je nach Produkt oder Service kannst Du als Besuchern eine längere Testphase oder einen Rabatt erhalten.

Einsparungen - spezielle Angebote von Ausstellern

Warum lohnt es sich, die Messe zu besuchen?

%{name} aus %{cname} nimmt an der E-commerce Poland Expo in Warsaw teil

End of voting

Voting is open until February 27th, 3:00 pm

Vote to build the E-commerce Warsaw Expo agenda

Choose the most interesting topics and meet the Speakers on October 24th!

Choose the most interesting topic of the lecture from each category and vote for it!

You may want to know a bit more about the Contest, so here comes the list of frequently asked questions:

SPEAK ON ONE OF THOSE STAGES

SHARE YOUR INSIGHTS AT THE BIGGEST ECOMMERCE EXPO IN POLAND!

Submit your application and speak at the Ecommerce Warsaw Expo!

Selection of the stage type and invitations for speakers who were not in the TOP3 of their category

Winners Announcement

Selection of submissions that will be included in the agenda without taking part in the voting stage

Stage I: Selection of the Organizer

Voting takes place on the event's website. To verify the vote, a LinkedIn account is required. Each user can cast 1 vote per topic.

Stage II: Public Voting

Closing submissions and assigning categories

Proposals' qualification

... and announcement of the results. The top 2 submissions from each category win.

Time for submitting presentations' proposals

Submissions Open

This year's edition will be exclusive, which will contribute to increasing the efficiency and quality of the talks.

Increasing the effectiveness of conversations by verification of Visitors in terms of having a company; possibility to invite Visitors to the meeting by the Exhibitor and possibility of application for a meeting by the Visitor.

Exclusive nature

All materials should be submitted in electronic form. It is forbidden to distribute leaflets outside the stand.

Promotional materials

The number of representatives present at the stand is not limited. 

Number of Representatives

Różnice dla Wystawców

Due to the limitations on the number of people who will be able to participate in the conference on the day of the event, after 2 weeks there will be a broadcast of the lectures with the possibility of a Speaker's chat with participants. This solution will guarantee reaching a wide group of interested parties in a safe way.

The number of lecture participants will be adjusted to the current recommendations. People who will not be able to listen to the lecture live will have the opportunity to participate in the online conference.

Limit of participants

Two weeks after the event, an online conference will be held in the form of streaming of lectures with the possibility of a live chat of Speakers with Participants.

Online conference

Różnice dla Prelegentów

CHANGES DUE TO COVID19

The number of participants will be limited, which will contribute to increased safety and greater effectiveness of participation in the event.

The admission ticket will be sent via e-mail after the Organizer accepts the profile or if the Exhibitor accepts the meeting proposal from the Visitor.

Participation acceptance

The ticket will also be granted after receiving and accepting the invitation to the meeting from the Exhibitor.

Invitation from Exhibitor

Registration for the event is exclusively online.

Online registration

Różnice dla Zwiedzających Targi

Fill in the registration form

Expo & Conference. The most important event for online sellers in Poland.

Organizer

Name of the sales round

Got questions? I’ll be happy to help and support you in planning a successful presence at E-commerce Warsaw Expo. Best regards!

Newsletter templates with your custom exhibitor's profile link.

 Use this link in your newsletter, FB Ads, Google Ads campaigns.

Raw link to your exhibitor's profile and counts points in the contest.

You can use this links directly when sending via messenger, slack or use in newsletter or SMS campaigns.

Share link to your exhibitor's profile in social platforms

Your logotype will be placed on visitors' name badges

We will publish and actively promote your article on ehandel.com.pl (polish)

We will feature for 6 months your brand on the Ecommerce Warsaw Expo website

Access to the earlybird pool when sales for next edition of Expo starts

Browsing visitors and bigger invitations limit

Put your roll-up to the catering zone for Visitors.

We will produce a video interview with you during the Trade Fair

Sign in to mobile app

Our standard offer is suitable for most of the exhibiting companies. Basic furniture, catering vouchers, electricity is included in the core package. If you have an advertising wall for the back of the exhibition space you are ready to go! If you prefer a full-service option we offer an upgrade to have it designed by a professional company.

No hidden costs

One of the most underestimated benefits of exhibiting is face-to-face contact with a real person and an honest opinion on the attractiveness of your offer. Small changes that you introduce to your products can have enormous significance for your business. This is not what the anonymous internet feedback will give you.

Get an honest feedback about your services and products

Close contact with the market (and also competition :) is an amazing dose of reflection and inspiration. Take advantage of the fair day not only to present your products and services but also to find out what is being said behind the scenes and how the future of the industry is perceived by the participants.

Get Inspired by people around you

Our event is a great opportunity to meet with companies already using your products and services. Give your clients the chance to meet the people they usually interact with online. Gather valuable feedback, showcase your company’s plans, and present the future development of your products and services. This will pay off!

Strengthen your relationships with existing clients

We have been operating in the event industry for over 10 years. Before the Fair, we organized open meetups in Poland called Shopcamp. The open-space formula that we instill at the Fair comes from the start-up environment. Our idea is to make the competition of the exhibiting companies base mainly on their creativity and not the budget.

Verified formula and organizer

E-commerce Warsaw Expo is the perfect opportunity to gain new customers - make the most of it! Prepare a special offer just for Expo visitors and use our tools to help you organize meetings at your booth.

Find new clients

Why exhibit?

After the Fair

Ordering an exhibition space

Before the Fair

During the Fair

Frequently asked (and answered) questions

Filter exhibitors by industry

Take advantage of the special offer and book your space before the public sales opening. Offer available only on April 15th.

This booking is available exclusively for the top 30 companies in the exhibitors' contest ranking

Secure your booth at the October E-commerce Warsaw Expo

Become an Exhibitor

Layout of the expo hall

Do you have a product or service for e-Tailers? Exhibit!

Download photos from recent Ecommerce Warsaw Expo. Click on the button to download .zip archive.

I will gladly provide you with additional information and present a price offer. Feel free to contact me.

Booking, more information

Networking Zone Partner

Premium offer

The booths of the companies you have scheduled meetings with are marked in blue.

Scheduled meetups with Exhibitors

Participation in Workshops

**Competition Rules**

**1. Submission:**
* Submitting a presentation proposal is FREE of charge.
* A single company may submit more than 1 proposal. In the case of multiple submissions, the Organizer will select one to be admitted to the Competition.
* After the submission deadline, the Organizer will evaluate the proposals for content and categorize them thematically.
* Each proposal admitted for voting will be assigned to 1 category.

**2. Stage I: Committee Selection**

* The Organizer will select presentations with the highest value for attendees, considering criteria such as practicality, product neutrality, relevance, and innovation.
* Selected topics will be included in the agenda, bypassing Stage II of the Competition.

**3. Stage II: Public Voting**

* Proposals not selected in Stage I will automatically qualify for Stage II.
* Voting on individual presentations will be public and will require voters to have a LinkedIn account. LinkedIn account holders will be able to cast 1 vote for a specific presentation proposal.

**4. Winners**

* Presentation slots will be awarded to submissions that are in the TOP 2 by vote count in each category, provided that the number of votes for the submission exceeds 100.
* Stage types and presentation slot times are assigned by the Organizer.
* The number of votes received and the competition ranking do not influence the assignment of stage type and time.

Competition Schedule

Submit a candidate for a speaker

Connect with industry leaders – gain insights – free entry!

We make every effort to support you throughout the entire presentation preparation process. You will receive assistance from a dedicated team member who will monitor your progress in delivering the presentation and guide you through the preparation process for the event.

Support

Your stage time is 25 minutes. We suggest allocating 15 minutes for the presentation and 10 minutes for a Q&A session with the audience. If your presentation exceeds 15 minutes, the Q&A session will be shortened accordingly.

We evaluate your proposal based on how well it fits our audience and its focus on the practical aspects of e-commerce. In addition to the speaker’s experience, we consider the presentation’s thesis, relevance, and innovation.

Complete your speaking slot details at Ecommerce Warsaw Expo

Your company's logo on the badges of all (approximately 5000!) event participants

Logo on visitor badges

Your company's logo on the badges of all Visitors (home-printed tickets as well as on-site issued badges).

*Availability: limited to one sponsor, guaranteeing exclusive exposure*

Advertisement of your company in the printed event brochure

Printed Visitor Guide Sponsor

In response to attendees' needs, the upcoming edition of the event will feature a **printed Plan**, which will include a detailed agenda of presentations and a map of the exhibition stands.

As part of the sponsorship package, we offer:

Advertisement in the printed guide with a circulation of **3000 copies**;
Sponsor's booth highlighted on the booth layout map.

*Availability: limited to one sponsor, guaranteeing exclusive exposure*

Distinguish your brand through coffee point branding and gain an additional advantage with a voucher package for visitors.

Coffee point sponsor

**Gain exceptional visibility for your brand at the entrance of the hall!**

The branding package for the coffee point is the perfect opportunity to stand out among event participants. The package includes:
- bar branding (graphics with dimensions of 3x1m);
- branded cups, 
- 70 vouchers for distribution by the sponsor among event participants;
- the opportunity to set up promotional materials (roll-up, brochure stand) within the coffee point.

*Availability: limited to one sponsor, guaranteeing exclusive exposure*

Distribution of lanyards with your company logo among event participants.

Branded lanyards

**Increase your brand visibility with lanyards featuring your logo, which every participant will receive at the entrance!**

(The cost and ordering of lanyards (4000 pieces) are the responsibility of the Sponsor. The organizer will inform the Sponsor at least 2 months before the event what type of lanyard will be needed - with one or two clips.)

*Availability: limited to one sponsor, guaranteeing exclusive exposure*

Increase visibility and promote your company to attendees and social media followers of the Expo

Package of publications on social media of the E-commerce Warsaw Expo

Use the reach of social media to promote your company. Publishing on social media, is a chance for attendees to get to know your company even before the Expo.

The E-commerce Warsaw Expo's social profiles have more than 10,000 followers!

Create materials about your company and encourage people to visit your booth at the Expo.

The publication package includes:
- 1 post (+ graphics/video) on Facebook
- 1 post (+ graphics/video) on LinkedIn

Important: materials for publication are provided by the Exhibitor. After purchasing the package, we will contact you to schedule the publication.

Branding of the VIP Zone - a space for exceptional meetings for selected Visitors, Speakers, and Exhibitors

VIP Zone Sponsorship

**Ensure your brand’s visibility** in the exclusive VIP Zone, where top decision-makers and leaders from companies such as **MODIVO, Booksy, DOZ, Health Labs Care, THE ODDER SIDE, Dr Irena Eris, Pierre Cardin, Wakacje.pl, and RTV Euro AGD** come together.

The VIP Zone sponsor package includes:
- a 4m2 space within the zone for promotional materials, such as setting up a TV, brochure stand, and roll-up;
- company logo/name on bands granting access to the Zone;
- illuminated flower pots with the company logo;
- GOBO projector with the Sponsor's logo.

*Availability: limited to one sponsor, guaranteeing exclusive exposure*

Invite Visitors to Your Booth: Distribution of Promotional Materials.

Promotional Kit at Visitor Registration

Distribution of sponsor's promotional materials at the Visitor Registration Point.
 The materials will be handed out to participants along with their badges.

*Availability: limited to a maximum of 4 sponsors*

ADDITIONAL PREMIUM SERVICES

Ask questions and discuss with other Participant

Stage %{name}

All participants with VIP status can access dedicated lounge zone.

VIP visitor registration

Featured Presenters

Become a participant of our online event

4 virtual presentation stages

Although participation in the presentations is free, we try to ensure that the agenda competes with conferences, for which you usually have to pay dearly. The invited speakers are dominated by practitioners and experienced consultants. After many years of experience, we decided to present a wider spectrum of knowledge in form of shorter presentations. Such a formula makes the presentations an impulse for behind-the-scenes conversations and an exciting Q&A sessions.

Registration is free and gives you an access to the expo area and presentation stages. Please be aware that the access to the stages can be limited due to safety reasons.

Free entry (Expo & Presentations)

The core theme of E-commerce Warsaw Expo is always boosting conversion and sales. We make sure the agenda includes not only practical insights into business optimization but also inspiration and knowledge relevant to highly competitive markets.

Find out how to succeed on highly competitive markets

E-commerce Warsaw Expo is one of the rare opportunities to meet the people behind the product or service and ask the questions you won’t find answers to on a website—or get from customer support. Take advantage of this chance to clear up any doubts.

Get to know the creators of the product or service

During the Fair, you can meet not only people representing companies at the stands but you also have the chance to get involved during the Questions and Answers session after each presentation as well as getting to know people in the networking space. These relationships can pay off in the future.

Successful networing among people with similar challenges

Each exhibitor is motivated to offer an exclusive offer for their product and/or service. Depending on the product or service, you can gain some additional trial period or discount.

Performance marketing jako narzędzie budowy marki w e-commerce – mit czy hit?

dr Piotr Drygas

D 14:30

Support

Got questions? I’ll be happy to help and support you in planning a successful presence at E-commerce Warsaw Expo. Best regards!

Karolina Wojtas Account Manager

hello@ecommercewarsaw.com
+48 535 801 021

Performance marketing jako narzędzie budowy marki w e-commerce – mit czy hit?

dr Piotr Drygas

D 14:30

Support

Got questions? I’ll be happy to help and support you in planning a successful presence at E-commerce Warsaw Expo. Best regards!

Karolina Wojtas Account Manager

hello@ecommercewarsaw.com+48 535 801 021

hello@ecommercewarsaw.com
+48 535 801 021